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5 Dreaded Black Hat SEO Practices You Must Avoid

With the development of Google search, requirement on optimizing content (SEO) emerged and from there, the birth of what is mostly known as Black Hat SEO or negative SEO. The real SEO that has been in existence even before the birth of black hat SEO, came to be known as White hat SEO. White Hat SEO is the rightful way a webpage must be optimized for the search.

What about the black hat SEO? What is Black Hat SEO?

Well, of course, it’s the vice-versa; the not so rightful way of search engine optimization of a webpage. White hat SEO refers to the ethical way of link building and managing a search engine (thereby user) friendly websites and blogs, in order to get long lasting ranking results. On the contrary, Black hat SEO refers to all those unethical practices that seem to successfully dodge Google’s smartness but ultimately get the blog or website flagged. Being first in SEO matters, especially being first in your prospects Google search; but not by using negative SEO.
Black Hat SEO Practices
Hence bearing in mind that there is nothing or no one smarter that Google in the internet world, try to avoid these Black Hat SEO mistakes that can drastically decrease your blog’s Page Rank.

Content Spinning:

Content spinning refers to the way some bloggers, webmasters or content writers spin an already existing and original article with the hope of blindfolding Google and drastically degrading their work load. A content generated by spinning is apparently fresh, but is in-fact a copy of another pre-existing article. Google’s algorithms are now fine tuned to the extent that it can detect a spun content much more effectively than before.

Keyword Stuffing:

The last day I was fetching for the lyrics of a classic number. I bumped into a blog giving me those lyrics. While I was singing along, I came across the name of the song in between incomplete sentences.  Also, the text’s font was different from that of the rest of the text. I pondered upon the existence of such words pop from the middle of nowhere, only to learn that it was a black hat SEO trick which used to get the page ranked higher in the search engines. This is the most basic SEO mistake one commits. So did that blog.

Hiding Stuff:

This is the black hat SEO process in which certain keywords are typed in an invisible color (for instance in white font color for a white template background). This way, the words are not seen by human eyes, but since they are present in the blog’s or website’s code, they get noticed by the search engine. These words are generally the keywords that the blogger or webmaster wants that page to have in order to increase the page’s or post’s keyword density.

Page Swapping:

This is another black hat SEO technique that is specifically designed to cheat the search engine. It is the method used to get certain content to the notice of search users, which seems to give them some result, but shows them something else, as the page they are seeking for is now swapped with another (which the bloggers wants them to see). Didn’t get what I mean? Here is an example –

A blog has a well indexed page that successfully attained a great Page Rank and appears on the first pages of a search engine for targeted keywords. Now, the bloggers wants to take undue advantage of his success with the page, and he swaps a major part of the content of that well ranking page with an affiliate product that he earns promoting.

Masked Links:

As the term suggests, masked links are those that are covered with something to avoid the real identity.

For instance, a link on an SEO blog says,

“Buy our SEO services to get natural organic traffic to your blog”

But, links to an affiliate’s page that may contain anything off-topic, may be considered a masked link. The motto behind having such links can be passing on Page Rank, or misleading readers. It may also imply that that particular blog might be a link farm.

Now that you are aware of some Black Hat SEO tricks, do your best to avoid them. And if you already are immersed deep into such practices, I insist that you hire an SEO consultant to clean up the mess for you.

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Comments
  1. Parigyan

    Didnt knew about the second one 🙂
    Parigyan recently posted..Best Online Image Hosting Sites 2013My Profile

  2. desi Traveler

    Very good learning for me…keep them coming. thanks
    desi Traveler recently posted..Hot Tea Across India-ReviewMy Profile

  3. Tom

    Any Black SEO techniques are punished by search engines. Now offpage SEO is becoming more and more alike to the marketing in general.

  4. Larry

    I completely agree your points!

  5. MNB Achari

    Oh my! So many things that I should learn! By the way, Pavan, what do you say about the keyword stuffing? How many times should the keyword appear so that we play safe?
    Thanks for the post.
    MNB Achari recently posted..3 Best Math Apps for iPhone usersMy Profile

  6. Shathyan Raja

    Good Thanks for clearly mentioning the Black SEO Methods. These menthos can be used for ranking for a short time but later the blog will be drastically affected due to it.

    Always work on White Hat and legal ways.
    Shathyan Raja recently posted..Price of Samsung Galaxy S 4 in US, UK and IndiaMy Profile

  7. Rajkumar Jonnala

    Yes surely if Google see us doing any of these things, then there could be downfall in searches. So it is better to avoid all those things.
    Rajkumar Jonnala recently posted..Things to do in Kingston upon HullMy Profile

  8. Preet

    Really helpful information regarding the Black hat .I think if anyone will do these type of things , then be ready for Google penalty. Google loves only white hat methods.
    Thanks for sharing this.
    Preet recently posted..Small Bathroom Renovation Ideas For Better LivingMy Profile

  9. George

    Page swapping is a very dangerous black hat method since it’ll raise the bounce rates and lead to penalty but as far as spinning is concerned if we are building links with article marketing then its ok.

  10. Narender

    Well yeah 🙂 I’ve seen people using such methods to get ranked better in search. For some this thing works like charm, but not really for long.. There comes a time when Google realizes that the blog attained its rank with invalid practices. And then the blog will just simply be de-listed from search. Plus there will be chances of Advertisement accounts being blocked too..
    I’d better get natural and real long term traffic. No one should use such lazy methods.

  11. Krishna Parmar

    Yes! Some of the practices people use now also like Keyword stuffing in description and such things! Such should be avoided
    Krishna Parmar recently posted..FaceBuzz : Random Video ChatMy Profile

  12. Robert

    There are two kinds of hat SEO The Black Hat SEO or negative SEO, and the white hat SEO.White hat SEO refers to the usage of SEO strategies, techniques and tactics that focus on a human audience.However,Black Hat SEO refers to the use of aggressive SEO strategies, techniques and tactics that focus only on search .

  13. Nishant Srivastava

    Black hat techniques looks very easy and useful but when you apply them on your blog you regret with your decision they just gives you negative impact, and now a days Google is rolling out their updates in short period so it means black hat seo can make your blog dead.
    Nishant Srivastava recently posted..Bloggers Please Stop writing “How to Blog” Start Writing “What to Blog”My Profile

  14. Painters Melbourne

    Great Concepts mentioned by you. What about Page swapping?? How can we protect form them ? Thanks for the great Article Post.

  15. Lionel

    This is really an insight post about black hat SEO methods. Newbie will be benefited greatly from this.

  16. Wallace R

    This is an excellent post and it is great for anyone that is starting out to know about this. This way they don’t try to take any shortcuts to the top of the ladder. Great post!

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