Websites are a necessity for any business. Regardless of their size, there should be some sort of web presence for all business. Web technology changes at a rapid rate, and even those who have been online for a long time need to stay abreast of changing habits of consumers and browsers of the Internet. The new technology from mobile phones makes the way the consumer sees your website entirely different than the way they see it from a desktop computer. While a desktop display may provide a panoramic view of your categories and featured items, a cellphone will only show a scrolling bar of menu items that must be clicked on in order to open the page.
If your website is not optimized for mobile shopping, those who come to your site from their cellphones will not be able to see your shop. It is always a good idea to freshen up your website on a regular basis to keep information current and make it more Google-friendly. Some businesses make it a practice to replace banners and headers as major holidays approach. This gives the site a current look to it. Some sites try to revise or revamp categories or landing pages annually. Other sites try to do a complete makeover every four or five years. The makeover is a particularly good idea if you are changing web hosts or website companies. This also works well with the change of a merchant account. The most popular reason to update a business website is the rollout of a new product line.
No matter the reasons, the idea of a fresh website is a great way to generate enthusiasm. The new website is exciting to you, so you are more interested in getting it right. If you have been looking at the same site for four or five years, you may have lost your passion for it. With a complete makeover, you have reasons to write press releases and hold giveaway events for your email subscribers. If all you have been doing is going into the backend and adding or adjusting products, you may have lost track of how long it has been since the site was changed.
If you do not have time to do a makeover yourself, you may consider hiring SolidCactus.com to help you with making changes to your site. A new site gives you a fresh perspective on your business.